Bindi is an emotion and a cultural symbol that precedes years of invasion, colonization, and erasure, yet it stands tall today in the Indian subcontinent and beyond.
Our idea for “trendspotting” for the bindi came out of a combination of interest, affinity, and relatability to it.
Throughout our research, we followed various methods of research for the trend, including the analysis of its evolution and the kind of consumers it caters to. A zeitgeist study helped us to understand our consumer interests and biases in a more profound manner, and so did the PESTEL study, a similar alternative to the global STEPIC method of studying the ongoings of the world.
Further research led us to capture the current trends of the bindi and also forecast its future. We came up with the Spring/Summer ‘24 forecast for the bindi, and the trend study follows two major stories, namely “ethereal odyssey” and “cultural odyssey.”
Both of these stories are inspired by and are a result of the trends, events, and stories of recent times. They’re relevant to what people want and desire today, while keeping the essence of the bindi the same.
Illustrations of the possible products
